Online Fitness Marketing Strategies To Turbo-Charge Your Personal Training Or Boot Camp Business

A decade ago, my self-esteem was pretty low, which of course is a really bad situation to be in. Just a few years later, though, and I have a personal training business that runs mean income in the six figures. I even have 15 trainers working for me, and it takes me less than an hour a day to do my business. Actually, it takes me MUCH less time than an hour.

Besides that, I have lots of coaching clients, more than I can handle, and an online fitness marketing strategy that does very well. In fact, my curriculum on that strategy sold out in six days.

Here’s what’s funny: I’m not really that bright, yet my businesses continue to explode and prosper, even in this somewhat uncertain economy.

What fitness marketing strategies did I follow to have this happen with a personal training and other businesses? I advertised on the Internet. A lot of online advertising doesn’t work; that’s true even though those people might call you every day and say that this or that service is absolutely the best (in fact, they’re lying). Still, a few things online continue to work for me consistently — and that has made me financially successful very quickly, which you can become, too.

The key to properly utilizing fitness marketing strategies for a personal training business or boot camp on the Internet is not what almost 100% of people would believe. In fact, if I were getting these results myself, I would believe it, either.

It’s pretty simple, though. Your target market finds you then you convert them into clients who pay you, and then watch the money roll in. Done right, it’s really pretty easy.

Here are a few fitness marketing strategies that can help you.

1. Get noticed on Google — that includes Google AdWords, Google Local, and Google organic.

With Google organic, your website should be big and it should have lots of pages that have been optimized for your keywords.

So let’s say, for example, that you run a personal training business or boot camps and you want to reach 10 cities; in that case, you optimize the page around each city’s name, with service phrases particular to you like “boot camps,” “personal training,” weight loss,” “fitness studio,” and so on. Use those keywords (or whatever keywords are particular to your business) with each of the locations you plan on hitting.

So let’s say, for example, that you are going to offer personal training weight loss programs, and fitness boot camps to 10 cities. That means you’ll need a minimum of 30 pages, each of them optimized with a particular phrase for that page, and want to 5% keyword density. You also put your keywords in the title tag and on the other’s pages on your site, with that keyword phrase pointing the way to that page.

Then, go get as many links as you can from other sites on the Internet related to your site’s topic, pointing to you, to those pages.

How do you get those pages? For the most part, you simply create “link bait” to provide high quality content to your site. If you’re listed in Yahoo and BOTW, this is going to help you, too.

How do you get to the top in Google AdWords? You create direct response ads that are in multiple groups come and you use your keywords for the phrase for each individual ad.

Use just “exact” and “phrase” keyword matches and don’t do broad match; this is something to be avoided, because it’s pretty worthless.

So-called “negative” keyword matches are great for things you don’t want to show up in your ads when queries are typed in. There should be lots of these, so keep a watch on them.

Only bid for top position, with positioning preferences.

Don’t use the “content network.”

Quality scores should be high, such that many pages are there, and they are optimized for the same phrases, with privacy and content policy links on landing pages.

Work on improving click through rates by split testing your ads and being your control. Google AdWords can be a great way to advertise your business, as long as you do so the right way. If you want to get to the top of Google Local, be close to the center of where you are as Google Maps defines it.

2. You need advertising direct response techniques that are solid, and one of the best ways to do this is to start with a headline that really gets the attention. Use “social proof” techniques like before and after pictures, and finish with a strong call to action.

3. Twitter is great, too, especially if you get a good following going. I haven’t done this for boot camps or my personal training business, but I have done for my blog and the results have been absolutely amazing — traffic coming from the Twitter feeds to posts have been really great with really high click through rates.

4. You can send high-quality content to your list on a regular basis. Make sure the high-quality content gets most of your attention, and you can also drive a pitch in nice and hard once in awhile for a great response. Pitched emails should be rare, though, with high-quality content e-mails much more frequent. Content emails can be short and send people right to a blog posts with just a little “teaser” to send them there.

5. Finally, come back to my blog on a regular basis and keep learning more about it. Fitness marketing strategies need to become part of your everyday business plan, for best success.

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Tags: affiliate marketing, home based business, internet business, internet marketing, Work At Home