Search Engine Optimisation|Online Marketing

Unfortunately a large number of people are still doubtful about Search Engine Optimisation and/or Online Marketingand are oblivion to its sheer power and significance in driving core traffic to your website and converting it to commerce.

I can?t stress enough how tremendously important Search Engine Optimisation for your website is.

Following are a few factors that demonstrate why an SEO friendly website should be your first choice of implementation when planning your new site or when looking to improve your existing website traffic.

Just take a step back and have a look at some of the small, medium and larger businesses you are familiar within your vicinity ? who are providing similar products and/or services to what you offer.

Ask yourself
? Why are you familiar with them?
? Why or how did they grow so fast and do so well in the past years?
? Why do they pop up all the time when I look for my products/services online?
? How come they are so well established and positioned?
Answer
1. You are familiar with them because they have invested in – SEO!
And you are familiar with them because you keep stumbling-upon them on searches you are conducting for your own products or services and, they are always ahead of the rest, appearing on the firs page of search engines for their desired keywords, And they turn over enormous numbers of users through their sites and get the conversions they are after. And of-course they always trigger and covert a visitor to a transaction and, they make the money you always want to make.
You may well have: a much better product or service than your competition is offering, BUT – there are many things in the background your competition must have done and you haven?t, therefore they are on the first page of searches and you are not – once again – SEO!.

A website is measured by more than 200 factors that influence and determine your online business success; don?t we all want to have a lucrative business? ? and I am sure you will agree with me that the answer is: yes we do!

There are many SEO techniques that will boost your targeted traffic and audience to the products or services you have to offer to them, there are many methods of revenue gaining techniques – through a healthy SEO flow in your website, which in this case is your business.

Search Engine Algorithms are very sophisticated and are very smartly written formulas; they are modified and improved almost on a daily basis,that is for one reason: they want to deliver their users with the most user friendly, the most accurate and relevant content possible.

For instance ? let?s look at the scenario of buying a car, ?Buy a car? key phrase – is positioned in one of the most competitive markets on line these days with Results of about 177,000,000 for buy a car query.

So – if you are looking to buy a car, and you would type in your Google search box: ?buy a car? The Search Engines will than try and serve the most accurate and relevant results for your query and even detect your global location, meaning your country>state> region, although you haven?t specified your location in the search query.

So you have been served with a page full of results for websites that sell cars, you will find that some of the first results in the list will be links to sites that have various types and models of cars for sale, as you requested – and mostly from the same geographical location as yours, although you have not specified your area.

This is a typical example of how a search engine is trying to serve you with the most accurate and relevant result.

You will also find that these few first results will be the sites who have actually invested in their SEO and made an effort specifying to the search engines where they are from in a specific geographical location, so that the engine will be able to serve these pages in future searches in their appropriate and relevant geographical location, furthermore the content, key words, tags and other elements are all harmoniously joined and therefore placed in a higher rank and result within the search engine display placement.

Now – Imagine you have followed some of the first links on that page and found that the page belongs to a site in Honolulu and you are in Victoria>Australia. You would not be interested in continuing on that site as you are interested in buying a car locally in your geographical area, so you will click on the back button or search again.

Then the second link still from a different country webpage and so on.., imagine how frustrating would that be to a user to go through so many pages that are not really what they are looking for, before they land on a page with what they were looking for.

Google and other search engines will always attempt to serve a search with results from a query you have submitted, with the most accurate and relevant content, page title, URL, H tags, image description tags, the correct and relevant key words for that page, the information and text content to be similar to the page description, key word, title, methodical internal link structure, external one way links to your pages, social book marks, anchor text links from blogs

When you have all these techniques correctly implemented in your site page/s, and especially the back links and anchor text links The Search Engines see it as a vote of confidence in your site, therefore rank your site higher.

Getting free and authentic one way links from other sites to link to one of your pages ? will require Original and well written content with appealing articles within your site pages. Consequently interest the readers and keep them on your page for as long as possible, bring the visitors back for more information, and most likely be referred to others for review and consideration.

Think about SEO as your first step, most important sales pitches and your marketing initiatives done for you ? and not having to invest more money and/or extra time on other marketing strategies.

Imagine how good you will feel when one or more of your pages will be at the top of the search results and attract readers like never before, because of a correct SEO implementation and that it has created a substantial increase in your products and/or services sales.

If your webpage does not have a unity of these and other requirements, you WILL NOT be on the first page of Google or other engines.

If you are not on the first page you will not be seen and you will lose your business to your competitor.

We need to understand that our business is online and is governed by certain laws, regulations, algorithms, competition and so many other factors deciding where we are going to be positioned.

Therefore ? SEO is where you must put your efforts for your online success: to my opinion SEO can be easily perceived and referred to as your first choice of marketing and advertising tools for your online business.

I am in the opinion of ?Work smart and not hard? and this should be a motto we all ought to adopt when it comes to optimise our online businesses.

Do not compromise as it will lay your business on the line!
These are the facts that will determine whether your online business will achieve its targets and goals or fail.

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Tags: Search Engine Optimisation|Online Marketing