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Discover How To Address The Correct Group Of People
THE POWER OF FEELINGS
Have you ever bought anything you did not really need, but aquired it anyway because the salesman was so persuasive? Answer: We ALL have!
But let me ask you this: How did you feel afterwards? Were you still as pleased as when you purchased the item? Did you feel an urge to buy from that salesman again? No!
Maybe you felt furious, down, scammed… It is alright to feel that way. People are entitled to their feelings.
It is the same for your buyers. Sell them junk and they will have bad feelings. The worse thing is, people will associate those emotions with YOU!
How often does it happen, while having a talk or seeing something on TV which had a negative vibe, that you were reminded of something that happened in the past? You want to accomplish the opposite with your customers.
That is the result you want to achieve.
WHAT ARE YOUR CUSTOMERS SEARCHING FOR?
Who are your customers? Specify that first.
Determine if the service you are selling has any use value to them. In case it doesn’t, don’t bother sending them material about that product, in a desperate attempt to sway them.
If it does have value, service to them. Don’t sell, service to them. Give info about the item, demonstrate how it can benefit them. Share your experience about features you liked and those you didn’t like. Get testimonials from clients who bought before.
THE OFFER
In the past I was told the core imperative of doing business is the offer.
When making an offer to a customer, make it clear what they are purchasing. And for what price. Make clear what’s in it for them. You most likely know what is in it for you, so just concentrate on the buyer.
Why should anyone buy from you? Why should they get your service instead of something similar? What frustrates people and what solutions can you provide to them?
Explain all of this, be clear and open. It goes without saying, but make sure it is clear to you first.
MAKE THEM PURCHASE FROM YOU AGAIN
Your aim is a win-win situation. You make a sale. Your client is not only thrilled with his new product, but also thanks you for the service you provided. This builds long-term relationships. My guess is you would not mind if that customer visited you again after a few days and made a new purchase, right?
Do not forget to congratulate them and point out what a great choice they made. Do not go overboard here, but do show you value their business. Folks buy based on emotion and then justify them with logic. It is okay to make them feel even better. It will show them even more they did a good thing. And, like said before, they will associate YOU with those feelings.
Great work!
Thank you for reading!
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