Archive for the 'Online Branding' Category

Jan

23

Do Money Making Blogs Really Keep You Youthful?

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Have you thought about the advantages of money making blogs? Now is a great time to find out more.

Baby boomers, women in particular, are ready to move on into an exciting next chapter of life. It is time to party! Time to take action! Time to do something different! Empty nester moms have spent the last 25 years, or more, raising children, working, and keeping up with household chores.

Many have been stay-at-home moms depending on the financial security in their homes. Some have looked after families and worked at a job or career. Whatever you have been doing for the last 25 years, now that your children are grown, you have the time and opportunity to take responsibility for your own health and wealth.

Statistics show that women live longer than men; also, that a large percentage of women finish their lives in poverty.

Begin today by taking responsibility and learning something new. You don’t have to be one of the poverty statistics.

You can create your own abundance in health, personal finances, and anything else you desire.

Married,or not, you know that you want to create something that is worthwhile and meaningful. You don’t want to be dependent on anyone else. Being able to plan vacations, help out your children, take your grandchildren on holidays, and contribute to a worthwhile charity makes you feel wonderful.

You want to create a lifestyle with meaning, fun, and excitement. You have a desire to do all or some of the following:

• create a legacy for your children,

• take wonderfulholidays,

• replace your worn out furniture,

• remodel your kitchen,

• landscape the yard,

• make a difference in the lives of those who are less fortunate.

The world wide web offers you the opportunity to build a business from home. Have you heard that life-long learning provides the key to staying young? Crossword puzzles, brain teasers, and Sudoku are all great brain exercises. However, learning how to build money making blogs will keep you learning new things; and provide a way, for you, to create your own income.

Learning is important for staying highly engaged in life. Another factor in stayingyouthful is socialization. Studies show that people with strong social networks live longer.

The interesting truth about building money making blogs is that you will be socializing with like-minded people all over the globe. You may have opportunities to meet many of your online friends at live events, conferences, cruises, and resorts.

Money making blogs are a great way to get started online.

Getting started is not as mind numbing as you may think. In order to be up and running, as quickly as possible, consider aligning yourself with someone who can show you the way.

Online sales training is available to give you the guidance and expertise you need to be successful.

The ones who succeed, are the ones who take the time to learn how to, do every step effectively. They are also committed to their own success.

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Jan

15

Information Concerning The Brand Recognition

Posted by Online Marketer under Online Branding - No Comments

Brand recognition has become one in all the most important aspects of each successful company these days, and most of them did survive due to the intensive brand selling they need invested in the past. With a much tougher competition, it looks that complete building is sort of a struggle today and positively true with the net market place. To be ready to immerge on-line and achieve success along with your whole recognition goal, you ought to be in a position to create a top quality website, establish your business’s unique competitive advantage, implement marketing programs that will draw client interest and a spotlight, and build relations or highways on the way to link your customers to your online world.

Of course every business organization has its own worth proposition that might detail out the explanations and edges why clients ought to obtain or transact from them. For the comparatively new to the business world or on complete recognition and promotion, such value may be a must. You would possibly wish to think about the unique products and services that you can offer to the general public, an fascinating, special one.

Doing business and brand recognition on store site and on the internet have nice distinctions and that brand recognition efforts online are much harder. When you’re selling physically to the general public from your business store or stand, you will have better suggests that and possibilities of being accepted and patronized. All questions and doubts on your merchandise or services could be addressed accordingly and instantly. Hence, whole recognition and client trust might easily be achieved steadily.

Such advantage is definitely not true with brand recognition via the internet. The foremost demand is for you to be in a position to persuade potential buyers and give acceptable reasons for them to buy or transact with you. You don’t have actual samples of products and services that would prove their worth and you’re solely giving out those potential advantages and advantages that customers will eventually have.

Businesses, products, services, and sites that folks do discuss and patronize on the internet have been successful in their brand recognition goal through the utilization of the whole recognition concept of e-presence. E-presence applied to whole recognition and promotion does not only entail that you’re present on-line and your web site looks good. Your whole name should became half of the household discussions. Some examples would come with Yahoo, Face book, Google, e-Bay, etc.
Of course, those cited websites and companies have their own success stories largely the hardships and challenges encountered in promoting their brands. As a beginner to brand recognition and promotion, you wish not have the large amounts of investments or resources to be in a position to start. You’ll be able to initially learn where these great firms came from and that the majority of them have a standard denominator once they were just starting.

There are some few nevertheless common things that successful websites have when it comes to their quest for complete recognition, these include: a great website style relative to their business concept, onerous to forget logos, glorious site navigation, product or service recognition, some perks and incentives for clients to stay around, latest look, info and customer support.

Order your brand recognition project on Golden Way Media.

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Oct

25

The Opening Shot Of A Corporate Video

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First impressions are memorable, and a quality corporate video will seek to lead off with an image or logo that makes a meaningful and memorable impression in the minds of the viewer. In the best videos, the intro will not merely be designed to hold the viewer’s attention; it will also present the central theme of the video in a compressed visual format.

To illustrate my point, I will use the intros of four corporate videos found on You Tube.
The Corporate Video, Treyer Paletten Bad Peterstal, found at http://www.youtube.com/watch?v=N_yIt8WLpZg introduces the Treyer company, a corporation that harvests lumber from the Black Forest in Europe. The video begins with a closeup of a large tree trunk. The camera pans across the flat wood surface and we see the system of circular ridges on the face of the wood. The series of ridges, which the tree had added year by year, tell us about the essence of what wood is and tell us also about the corporation, which like the tree, has grown over the years, bit by bit to reach its current size. The background music is ambient forest or jungle music, which adds to the effect created by the visual imagery. The camera subsequently pans to the surrounding forest, as we see leaves and the sun shining through the leaves.

The First Climate Corporate Video found at http://vimeo.com/1406550
begins with a shot of vaporous clouds passing across the sun and obscuring it. The camera then pans away and we see that the vapor is pouring out of the smokestack of a factory. The effect of the scene is enhanced by background music consisting of stringed instruments playing a classical theme such as one might hear in a climactic emotional moment of a movie. The scene then shifts to a dessert, where a nomad is walking across the sands with his burden laded donkey, Together the scenes foreshadow the central theme of the video which is the danagers of global warming and the loss of the ozone layer that protects man from the sun.

The Malaysia Airlines: 2005 Corporate Video
found at http://www.youtube.com/watch?v=ISEfIUc_kow begins with a view from an airplane flying above the clouds. As the plane cruises at this high altitude the exhaust trail of a neighboring jet turns into the timeline of the Malaysian air fleet, which is superimposed on the blue sky. Each new plane model is represented by its picture on the time line, which flashes on the screen, one at a time. The scene is enhanced by background music consisting of light percussion and wood flutes, which together produce an airy sounding theme. The opening scene portrays the evolution of Malaysia Airlines into a world class modern carrier.

What do all three corporate video intros have in common. Each one, presents in pictorial form the central theme or ethos of the video to come. Each one is presented as attractive imagery with appropriate musical accompaniment. Each one is designed to leave an indelible impression on the viewer at the moment when he is freshest.

Importantly, each viewer turns to a new video with a sense of expectation, excitement, and pleasure. He eagerly awaits the first scene to tell him if his anticipation was justified. If he is not disappointed, then he will probably watch the whole video. So the opening scene of the video has an important task to do, to meet the expectations of the viewer.

While some videos graft on killer intros that attract but have nothing to do with the subject of the video, related theme intros are much more effective. A killer intro might attract viewers only to disappoint them a few seconds later when the actual subject of the video is presented. A related theme intro, on the other hand, that attracts the viewer, will probably hold his attention throughout the whole video, since the viewer already knows what to expects.

Oct

8

Gimmicky Sales Video Techniques That Hold Viewer Attention

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The standard paradigm for a sales video incldues showing a problem, and demonstrating that the product being offered has the solution. However, sometimes sales videos alter this paradigm and use a different technique to sell their product. The Cool SAP CRM Marketing Video Throw the Ball, found at http://www.youtube.com/watch?v=GchfVy6hgVA&NR=1 , is an example of a sales video that distorts the normal sales presentation template by giving exaggerated amounts of time to the presentation of the problem, and to the equally important task of holding viewer attention, at the expense of demonstration of how the product solves the problem.

The SAP video exaggerates the emphasis on one of the crucial elements of any sales video, which is to hold the attention of the viewer. SAP CRM does this by presenting a viewer participation game, on screen. Two teams of actors, the whites and the blacks, each pass around a ball and viewers are asked to determine how many times the ball is passed among the white team members. While attention is riveted on counting the passes of the ball, a black belt gorilla walks among the participants, and most viewers fail to see him until the narrator reminds them and then replays the video.

Once the video has made its point, the narrator informs the viewers to “make sure your marketing team doesn’t miss the obvious.” A solution to this challenge, they are told is to use the SAP new CRM, which will allow them to identify hidden marketing trends that lurk beneath the surface of day to day fluxuations in the market.

In a sense, this video did not change the normal sales template, it merely compresses it.The captivating intro, which spans most of the presentation, introduces the problem, i.e. the danger of missing hidden trends in the market. The short narration at the end tells us that SAP provides the solution, the ability to help the sales team find the hidden trends. What are the advantages and possible disadvantages of this template?

The obvious advantage is that the video is captivating. As the actors dance around, counting the number of passes is difficult. Viewers attention is riveted on the video, as they seek to count the number of passes. Many people probably got the count wrong, and then felt sheepish. But then when viewers find out that they missed seeing the black belt gorilla walking amidst the teams, they feel really foolish. And now they felt obligated to listen to the rest of the message, The video then succeeds, albeit briefly in making one point about their product, it is designed to help sales people spot marketing trends so they know where to focus their efforts.

What are the disadvantages of this template? The expansion of one task of a sales video, namely holding the audience’s attention, has forced compression of two other major tasks of a sales video. The video presents only a brief explanation of how this complex technology will help spot trends. And additionally, it merely tells us that the software does this. It shows us what some of the graphs on the software look like, but it doesn’t show the software in action. And normally, showing a product being used by someone else is a good inclusion in any sales video. So the video compresses presentation of the product features, and compresses an explanation as to how the product will solve the problem being presented.

Beyond all this, the video makes no effort to tackle important sales considerations such as pricing or the invitation to contact the company.So while the video is touted as a “sales video,” in many respects, it is more like a branding video, which gets the name of the company out to the public, but does little to actually sell the product.

What is the take away lesson from this video? Sales videos can devote more or less time to the different tasks which they normally perform, but when producers decide to do this, they must take into consideration the benefits and deficits of adding and subtracting time from the different components of the sales video.

Oct

8

Corporate Videos That Grab Attention By Employing Fantasy Themes

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Corporate videos may be internally focused, if they present the true story of the company, and in that way seek to win users and financial supporters for the company products. Or corporate videos may be externally focused if they present images and facts about the company, and dress them up in a way that is expected to impress the public.

The corporate video from Tetra Pack, found at http://video.google.com/videoplay?docid=-3746615746129582317#docid=3573471230342398082 is a video of the second type. It presents facts about the development and future potential of the compressible Tetra Pack fiber made food containers, and intertwines them with a futuristic type of high tech crime story line in which invaders seeking to know secrets about Tetra Pack break into corporate headquarters, but are finally caught. The Hollywood footage is meant to entertain the public and grab their attention. The effect is enhanced by a presentation of the Tetra Pack information in the form of a futuristic type briefing of tetra pack employees, in sterile well lit, sound proof steel tunnel, where a researcher clad in a white lab coat addresses four young assistants.

As the video progresses the researcher presents the essence of the video message, namely that Tetra Pack came up with a great idea in 1952, a compressible fiber food container that takes up almost no space when empty. This scene is followed by another one, showing a subject participating in product testing. The testing shows the subject becoming more and more enthralled with the food containers as they progress from older to more modern and sophisticated Tetra Pack designs.

In the third segment, the invaders have broken into room where they watch a hologram display showing how Tetra Pack has developed new containers, which imitate the curvilinear shapes found in the contour of a cows body, in order to imitate the beauty found in nature.

I wondered why Tetra Pack chose the sci-fi scenes they did to attract attention, and I got the impression that the company is worried about other businesses stealing their ideas.This fear is symbolized by the invasders seeking to learn Tetra Pack’s secrets. The capture of the invaders indicates Tetra Packs determination to prevent others from using their ideas, It is also apparently meant to inform the public that Tetra Pack was the original inventor of the paper food container, and others are imitators of their ideas.

How effective is this video in terms of presenting the company product? It does grab attention at the beginning, as we see the three bandits rappelling down from the ceiling to a large room in the building. When the video switches to the briefing, it still holds are attention because of the futuristic type of briefing scene. The presenter seeks to relate the development of the Tetra Pack to other crucial developments that changed life, such as the cell phone and the safety razor. The presenter begins to talk about the Tetra Pack itself and the video transitions from an entertaining Hollywood Sci-Fi to a sales video. At this point it holds attention for a few seconds, as viewers seek to know who is behind this video. Then attention is liable to start to flag.

The second segment is imaginative and again holds viewer attention in that the testing subject is very histrionic and exaggerated in his approval or disapproval of the prodct designs being tested. Viewers making it to the third second, coast through the presentation of the company’s new shapes that imitate nature, much like a marathon runner coasting through the final segment of his run with his resources nearly used up. Viewers that reach the end see that the invaders have been captured.

So how much information about the company is effectively transmitted to the public?I believe most viewers will come away with the sense that the company invented a useful product and has developed it through product testing to come up with more imaginative container shapes that please the public. The name Tetra Pack is effectively presented to the vieewer. However, the video suffers, in my opinioni, in that the themes added in as attention grabbers, only serve to alert the public to the fact that other companies are imitating Tetra Pack. And if Tetra Pack is so worried about this imitation then maybe the imitation products are good and even cheaper.

One of the lessons I learned from this video is that when companies use fantasy material to attract attention to their message, they need to consider how the fantasy themes relate to the main message. Images of the fantasy segments will contribute as much to company branding as segments talking about the product. And in time, viewers will link the themes together in a way that makes subjective sense to them. Also, when the fantasy sections do not mesh well with the segments of the video presenting the company message then there is bound to be an audience letdown when the video begins to seriously present the products and the company.

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