Corporate video is a broad term which subsumes any type of video that helps serve a corporate need. The Nike Corporate Presentation Video is an example of a corporate video that was made to present shareholders and investors the conceptual plans for construction of the new Nikke corporate headquarters plant in the Midwest.

The design of this video is notable in that the videographers decided to precede the three minute presentation video with a one minute branding segment, which is designed to enhance the message of the second segment.

The videographers who produced the intro segment present a parallel between athletes preparing for a contes, then beginning the contest and then finishing it, to the Nikke Corporation which is preparing to create a new corporate headquarters. At the beginning of this segment we see athletes who are concentrating and preparing themselves mentally to begin a contest. These clips are accompanied by other images illustrating the theme of beginning something, including a flower unfolding and a baby preparing to emerge from the womb. Subsequent to that we see scenes of athletes starting a contest. Finally towards the end of the segment we see images of athletes who have finished their contest, collapsing at the finishing line, in some cases, or simply being helped along by friends after crossing the finishing line.

The message NIkke presents to its shareholders is clear. Just as athletes, who use Nikke products, must prepare intensely for a competition, so must the corporateion prepare for the creation of a new corporate headquarters. At the end of the project, Nikke like athletes who use their shoes, will have used all their resources, and will be dependent on loans musch like athletes who are held aloft by friends after crossing the finishing line.

The video precedes and concludes the one minute intro with important messages, which Nikke wishes to impart to their shareholders. The message at the beginning is “A legacy of innovation.” The message at the end is ” Nike design refining endurance plus sustainability.”

The effect of the video is enhanced by music which was specially composed for the video. The tune is short catchy and repetitive, without being domineering, qualities which together make very effective background music. The one line verse is ” I got a sole but I’m not a soldier.” The vocal line uses a pun between soul and sole to convince viewers that Nikke has a “soul.” This is a powerful branding concept. But Nikke are not soldiers. Images in the film show men and women involved in powerful contests of strength, but for whatever reason, we don’t see scenes of military combat, rather the healthy wholesome peacetime combat that takes place in athletic contests.

It is well known that videos with background music that have a beat are more effective at holding viewer attention, and the music in this video has an incessant yet not overpowering sound.At the end of the intro interlude, the video transitions to the presentation segment which displays floor plans and concepts about the new corporate headquarters.

What useful concepts can we take away from this video?One concept is that well chosen and well placed short theme messages can be effective when used in a video. The second concept is that presentation of corporate images can be enhanced by the inclusion of similar types of images taken from life in general, i.e. images of speedy athletes who use Nikke shoes, are juxtaposed with speedy animals. A third concept is the power of unity of concept and presentation. This video doesn’t merely present images of athletes who use Nikke shoes, it presents these images in a way that speaks about the effort of Nikke to prepare to undertake a major corporate endeavor. The fourth concept is that a company song or jangle can be very effective when the words are well chosen and appropriate to the message of the video. In this video, “I’ve got a sole but I’m not a soldier,” is pleasant to listen to. Of course, it might not be appealing to veterans, and this could be a negative factor affecting the popularity of this video. Finally, while corporate videos are neatly divided into different categories, depending on their function, as this video has shown, sometimes you can creatively combine two corporate video categories into one. This video has an intro, which functions much like a general Corporate branding video, followed by a presentation video, all combined into one package.

One of the most important elements of growing any business enterprise is creating a name and reputation for it which is generally known as branding it. It is building your reputation and is how you are known. Article and video marketing are two techniques that help identify yourself and help create an image that future customers can identify with. These two techniques let people know that you are someone that they want to do business with now and also in the future.

Let?s discuss four things that successful branding will incorporate. The name must be recognizable, the image needs to be respectable and appealing, you have to tell them how you can assist them and they’ve got to be motivated to work with you. You might have invested a lot of your time in coming up with your online business idea. You owe it to yourself to correctly brand it.

The name in internet marketing needs to be something that?s recognizable, memorable, and will stand out. The tactics used in giving yourself a name can be different because it will more than likely be incorporated into your URL in some way. It must be easy to recollect, which means most likely short. It has to stick to the person’s mind so it needs to be distinctive and memorable. It has to be easy to spell so it can be typed into an address bar. It has to be associated with your key benefit. The name also has to have a relatively generic name in it so it may be easily linked to your product or service, just be sure that it has a unique twist…preferably not with the spelling.

The image you convey has to be appealing to the customer. They have to want to do business with you. They’ve got to feel good about it. It is advisable to approach this from a couple different fronts. You have got to make things appealing to the eye and to the mind and one or both of these have to come to the individual’s mind. When you are able, draw on graphics or logo’s that will catch the eye and that will make it easier to stick in the person’s eye. Also try to present an image that says you can be trusted and respected. Article branding and video branding will help you accomplish this in the way you produce high-quality information and the amount of knowledge that you convey. If you set yourself up as a trustworthy source of knowledge and an authority on the subject through your articles and videos, it is going to go a long way in helping your image.

You have got to let the individual know that you plan on helping them and that you can satisfy their needs. Article and video branding will help you establish this because in your articles and videos you are going to be letting them know that you could help them and that it really is your desire to meet their needs. Do not let the video branding scare you. Not everybody can create high-quality videos. There are more and more video training sets being released over the Net with Private Label Rights and/or Resale Rights. Internet marketing software has come a long way recently and there exists now video branding software that lets you personalize the videos in a few seconds, with push-button simpleness.

Establishing your brand can be one of the most difficult things for just about any business venture to accomplish and many live and die by how well they brand themselves. Sizeable companies give themselves giant budgets to help establish their brand however the Internet levels the playing field. Branding your internet based entity may be done very inexpensively and efficiently by using article and video branding.

Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can

Your company needs to be known for all the right reasons and an online digital agency can do this for you. Has your company had some past occurrences that have given it a bad rep? An online digital agency can repair this problem. If you want to spread the word about your company, an online digital agency can do this for you. If you wish to have customers coming back repeatedly to use your company?s services, an online digital agency may be just what you need. Agencies build a company?s reputation, making the company sound trustworthy.

Online digital agencies provide the resources that most companies don?t possess to build leadership, business, sales and markets. They build lists of email addresses, develop websites and manage them and provide search engine strategies that help businesses grow online. What can an online digital agency provide for your business?

- It can develop and manage your company?s email marketing campaigns to promote your business. This is an economical and efficient way to increase business and communicate with customers. Direct mail campaigns are much more expensive, both time wise and monetarily.

- SEO or Search Engine Optimization is a specialty of online digital agencies. SEO is finding the right keywords that fit your company and using them so that your website will be found at the top of all the search engine rankings.

- social media optimization is a specialty of online digital agencies. Social media are technologies that offer online information sharing. Better known social media include Facebook, LinkedIn, Twitter and others. There are also smaller blogs and podcasts, often within your industry, that can be used to promote your business.

- Trust, engagement, authenticity and transparency are the building blocks of a successful social media strategy. Some companies are afraid to trust their reputation to ?outside? social media agencies.

The truth is that most companies do not have an internal group that is capable of smartly taking care of that company?s online needs. It is also often more expensive to hire employees to deal on an everyday basis with your social media needs than it is to hire a company that specializes in this sort of promotion. After all, these companies are experts in their fields and very often, your employees are simply learning.

Now Try – Digital Agency

The F5 Corporate branding video, found at http://www.winmaxvideo.com/corporate-video.html is a You Tube video from an unknown corporation, which is touting their new F5 network, a technology that has been developed to solve problems that the computer concern previous had faced as the amounts of their stored data related to applications they run had jumped significantly.

After watching the F5 networks corporate video three times, I finally got a sense of what F5 does, although the video doesn’t convey what it is, at least not in a technical sense. Having listened to people who perform at trade shows, I was able to figure out what the F5 networks video was doing. When a company product is considered too complex to present to the public, professional presenters transform the explanation into something simpler and more manageable.

In this case, the networks corporate video transformed a discussion about F5 into a visually almost surreal demonstration of computer logic acted out by mimes using fantasy equipment. The transformed imagery is interspersed with realistic footage showing a technician working amidst rows and rows of main frame computer hardware. The video transforms stacks of computer semi-conductor memory into life size blocks, which are manipulated by a mime to illustrate points being made by the narrator. As the narrator explains that F5 can redirect traffic and prioritize resources, an actor manipulates the large stacks, pushing some away, moving some to other places. He is squatting in a computer area surrounded by several of these large stacks, like a miniature man in the computer, i.e. like F5 in human form.

The video then drifts back into reality. The off screen narrator frankly admits that as the company grew with its data management requirements, they found that merely adding capacity wasn’t enough, they needed intelligence, they needed F5. They acknowledge some types of mistakes made in the past, and it becomes apparent that the purpose of the video is to assure users that with this new F5 technology that the company has everything under control.

After this interlude of realty the video reenters the realm of fantasy to show us how F5 is capable of altering the memory storage architecture of the computer. The corporation wants us to understand that F5 can change the architecture, even in the midst of a project, and enable the company to avoi8d being locked into one pattern of data storage. A mime stands before an interlocking semi circular structure made of lookalike units. He thrusts out his arm and half the structure swivels around to the right. He thrusts out his other arm and a similar change takes place on the other side. His movements signify how F5 is able to successfully change the architecture of memory storage within the main system hardware.

The transformations in the video were pleasant to watch. They are suggestive of a modern space epic, of a compact computer unit driving a space station or some large intergalactic community. The video background is frequently an other worldly muted red, which adds to the surreal feeling.

Despite the creative spots in the video, its 3/5 rating on You Tube indicates that overall there was a fair amount of viewer dissatisfaction. The video talks down to the viewer, and this is embarrassing, even humiliating. While hinting at the fact that there was a problem in the corporation, and that the F5 network is the solution, the lack of concrete details about how F5 will work, would make me a little suspicious about the future, if I were using their system. Furthermore after seeing the video five times, I still didn’t know what corporation is making this video? The name is never presented, not even once.

In all fairness to the company, however, it is possible that the video was made to send out to users of the company’s data storage and main frame services, and that they are expected to know the company. It may be meant to give them assurances that problems which occurred in the past, which are alluded to in the video, will not occur in the future thanks to the F5 network. The level of technical knowledge presented in the video may sufficient for addressing this population.

While this video may or may not have been successful, it is fair to say that in general, transformation branding is a very creative approach to enhancing the corporate image. Its success may depend on knowing who is being targeted and knowing how they will respond to the branding approach.