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How To Make Resell Rights Products Stand Out
If you have acquired any resell rights products in the past you may have found that the usual sales page that comes with the ebook can sometimes be boring and not very eye-catching. By making just a few of the following changes to the sales page can make a massive difference to your overall sales.
Change The Headline
The headline is the most important part of the sales page. It is usually the first thing the consumer sees when they land on your site. For this basis it is very important that the headline grabs the reader’s attention before they have the opportunity to move on from the page. You should think about the primary features of the ebook and focus the headline on this.
Change The Flow Of The Sales Copy
The copy of the sales letter should flow naturally and retain the readers interest all the way through. Sometimes with resell rights the copy can seem scattered. In this case you should add to the content to make it flow more naturally. At the minimum, you should include sub-headlines to each paragraph representing the main points.
Change The Highlighting
The highlighting on some sales copy can be a bit extreme. This can be either overuse of yellow highlighting or bold, italic and underlined text. The concept is to have the highlighted text present a coherent sales message on its own. Read through that part of the sales copy and make any changes as required.
Strengthen The Guarantee
The guarantee that comes with resell rights ebooks can sometimes be weak i.e. 30 days or less. This could lose you sales as people are probably going to buy something with a strong guarantee. If you decide to sell the ebook through clickbank you must offer at least 60 days anyway so you might as well change this straight off.
Strengthen The Call To Action
It doesn’t make a difference how good the sales copy is, if the call to action is weak you could probably lose sales. At the end of the sales letter you must create urgency for the visitor to take action now. You could also have a p.s. at the end emphasising the call to action.
Change The Graphics
Most people selling the same resell rights products will use the same graphics that came with the product. This is probably the best opportunity to stand out and make your ebook look different. Changing the graphics can be done very inexpensively as there are many sites available online offering free website graphics. Just do a search on your favourite search engine for free graphics.
Just making one or two of these changes can make the difference between success and failure of yourresell rights ebooks. They are not hard to make and can be done for little or no cost.
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