Posts Tagged 'article marketing&'

Aug

27

My Top 5 Internet Marketing Tips Based On Personal Experience

Posted by Online Marketer under General - No Comments

I have a pretty good idea now what works and what does not work based on my eight years of doing Internet marketing. There are many ways to build an online business and promote online, but here are my 5 best marketing tips based on my own proven track record.

1. Build your email list. It is interesting that that was the focus of my efforts when I started back in 2002. This is still solid advice today.

A mailing list you develop relationships with really can pay you back many times over. Think of it as an asset that will always be there for you even if other parts of your Internet business are not.

2. Use article marketing. There are so many things you can do with an article, but using it as a traffic source from article directories continues to work.

Online business owners will find your article and publish it on their blog or ezine. If your title is good people will read your articles leading to more visitors for your site.

Search engines will also pick up articles from article directories. They will rank those based on the quality of the information and the use of keyword phrases they want for their searchers

3. Blog and social bookmark. Consistently adding articles to a blog is an great source of Internet marketing for your business.

Bookmarking your articles into social directories using a service such as Social Marker really makes a difference in how often search engines spider your blog.

4. Focus on 1 or 2 keyword phrases. You should build a targeted keyword list to use in all for all of your online promotions. Your keyword list can be used to build webpages around those targeted phrases.

However, you are best to focus on a couple of your primary keyword phrases in your marketing efforts. Hyperlink those keyword phrases over and over in the resource box of your articles and you can quickly climb up the search engine depending on how competitive the phrase is.

Be realistic in the phrases that you target. Choosing long tail keyword phrases will help you rank more quickly. However a competitive phrase can be worth the effort in terms of long term traffic once you have made it to page 1 of Google for that phrase.

5. Automate and outsource. Getting more accomplished is the only real way to make money online.

Automate as much of your online marketing efforts as you possibly can. Outsource what you don’t have time to do or do not like to do.

These are five of my best Internet marketing tips. These are based on what is working for me and for other Internet marketers as well.

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Aug

17

6 Ways To Make Your Online Marketing More Productive

Posted by Online Marketer under Online Strategies - No Comments

Are you always wondering about the secrets behind successful and famous sites? Do you always find yourself asking why these sites generate so many clicks while you struggle to generate quality traffic?

And why do marketers make huge amount of money and you don?t? Well, the success of a website largely depends on the effectiveness of marketing tools that are being used in making it famous online.

You can also take your website to the next level if you energize your internet marketing strategies. Here?s how you can do that:

1 . Optimize your web content. The first thing that you need to achieve is secure a higher page ranking for your website so it will become much easier to find online.

One of the best ways to do this is by making it search engine-friendly. You will need to figure out the most popular or most used search terms within your chosen niche and you have to sprinkle them all throughout your web content.

This will help the search spiders in properly indexing your website. It would also help if you can use relevant HTML tags and if you can build numerous quality inbound links for your website.

2. Update your website regularly. Give your visitors a reason to come back by always giving them something new. You may post new content on a regular basis, change the design of your home page every once in a while, or incorporate amazing add-ons like podcasting, forums, blogs, and discussion boards.

3. Invest in PPC advertising or paid search campaign. This marketing tool will help you leverage search engine traffic and make money online

All you need to do is bid for keywords that are extremely relevant to your products and services. Each time a relevant search is made, your ads will show prominently on search page results, making your website one click away from your prospects.

4. Use article marketing. Most internet marketing experts agree that distributing your articles online is the most effective marketing/product promotional tool to publicize your website and your offerings while you increase the number of your incoming links. This can lead to higher page ranking and more traffic.

5. Social media. Maintain an ongoing communication with your potential clients while you establish your expertise on your chosen niche by promoting your products and services using forum posting and blogging.

Through these tools, you?ll be able to offer your prospect with the kind of information they need so you can brand yourself as an expert that they can trust and can do business with.

6. Build an email list. This may be the most cost effective asset your online business delivers. It can pay you back over and over for many years to come.

Jeff Schuman helps people make extra money with his Hands Off Article Marketing program, JV With Jeff free Internet training, and taking paid surveys.

Dec

20

Good Ideas To Improve The Effectiveness Of Your Internet Marketing Strategy.

Posted by Online Marketer under Online Strategies - No Comments

To start with, what is Internet article marketing? Well, it is a very simple, free and easy to use strategy to drive traffic to your online business. Publishing articles to well known knowledge site like EzineArticles will help you gain credibility. The power of article marketing is really huge. Which other strategy will let you increase traffic to your website that is free and that you can do anytime from any where in the world. And then it has long term benefits since once your article is published, it will continue to drive traffic and add value to your site for as long as it is on the Internet.

The first tip which is very effective in internet article marketing is the AIDA model. AIDA stands for Attention, Internet, Desire and Action. As you are writing and preparing your articles for submissions, you should try and keep this model in mind. The second tip is to remember to include the 7 P?s. These are Product, Price, Place, Promotion, Position, Preference and very import, People. The first four P?s are very basic in any kind of business, but the last three P?s are mainly focused on article marketing.

A quick and simplified formula for unlocking the power of article marketing is, Brainstorm a great headline, tell your audience what they are about to read, use bullets or points, tell them what they just read, and a strong call to action in the resource box.

Remember to inject the 3 Q?s into your article, Quality, Quantity and more quality? You must make sure that you have maintained quality in your prospects and get expertise within the key areas for which you are writing about.

Keep your articles between about 400 and 500 words. You do not want too little information and content so that your article is seen as uninformative and not being content rich. You also do not want too much content so that the reader stops reading before they get to your call to action in your resource box.

Do not forget about keyword richness. You must have your keywords in your article?s title, body and resource box. This will improve your changes that the search engines mark your article as content rich. Your articles need to pick up as content rich so that they can rank higher on the search engines and so create more free exposure and traffic for your business, website or blog.

Put in a little hard work and you will be getting results much faster than you can imagine.

Put in a little hard work and you will be getting results much faster than you can imagine. Writing articles and submitting them to Article Directories will create free traffic for your website for years to come and most likely save you a fortune in marketing costs.

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Dec

17

The Sustainability Of An Online Marketer Revolves Around One Thing

Posted by Online Marketer under Online Strategies - No Comments

The existence of an online marketer revolves around one factor: Content. You need articles for your blog, more impressive content for your newsletter or ezine, and maybe even more quality articles if you intend to execute article marketing or guest blogging to acquire free advertising for your site. So, before you throw in the towel completely, let me share a few ideas with you that might help you to truly have time away from your computer.

When searching for articles, you have a number of options. I suggest that you draw on several of these recommendations to add a variety of content to your sites.

Pick Up Some Free Reprint Articles At The Directories

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are jam-packed with quality articles that you can reprint on your website. The only requirements are that you do not change the article in any way and that you incorporate the author’s resource box (or bio) at the end plus the link or two that the author has included to his/her site. It’s a win-win situation. The author gets free advertising and one way backlinks. You, the publisher, get free content.

However, there are three negatives to utilizing this type of article. Firstly is the issue of duplicate content. You’re sharing the very same exact articles as everyone else that uses that directory. This is not a big deal at all if you’re using the article in your ezine, clearly, because duplicate content is only an issue with the search engines. It’s also not a huge issue for your blog or site, as long as you create an introduction to the article, and if at all possible a wrap-up statement or recommendation at the end. Next is the considerably challenging issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only ? and many of the article directories have low-quality articles. Third is the issue of posting their links in the author resource box. You’re essentially advertising for somebody else for free. Ouch.

Utilize Very-Special Free Reprint Articles

Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to interchange the link(s) in the author resource box with your affiliate link for that program. If your favorite Experts frequently offer reprint articles, ask if this is an option for you. That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by making affiliate commissions as well. This model unquestionably adds an increased level of interest compared to long-established reprint articles.

Create the Articles Personally

You might opt to write some of your web content yourself. I highly suggest that you do write a lot of your own content, at minimum on the websites where you are attempting to prove yourself as an expert. However, there are options below that will allow you to post quality content to your site without having to write all of it personally. The distinction in the options below is that YOU become the expert, rather than endorsing someone else as the expert.

Employ a Quality Ghostwriter or Copywriter

A ghostwriter is a freelancer who writes articles or reports for you, however you get the recognition. A copywriter specializes in writing copy that sells, and you typically get the credit. There are a lot of sites on the web where you can find writers. Begin by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can possibly keep your blog fresh and lively.

Utilize High Quality PLR Articles

PLR articles stands for Private Label Rights articles. PLR articles are typically written by a ghostwriter and sold to several site owners. This means that you, and a limited number of other bloggers, can alter the articles and publish them without being required to link back to anybody or give anyone credit for writing them. You turn into the expert when using PLR articles.

Modify the articles, fine-tune them for your market, incorporate examples or photos or case studies and publish them on your website — or just use them as they are. Either way, you gain a lot of flexibility whenever working with PLR. Not only that but they are very affordable.

So, How do you Identify a Respectable PLR Service?
Simple. Find a reputable PLR site that’s been around for awhile and offers competently-written and edited content that’s sold in restricted quantities. That will guarantee that you are not receiving recycled PLR, but are getting your hands on top-quality content.

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