When you start your online business, you will go through a series of steps like:

==>Domain registration

==>Website designing and installing your inventory and order links

==>Advertising about your products or service

Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

After Advertising, one important step is ‘TESTING’ your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Let’s say this is one time ad.

If you don’t know how many people clicked on your URL or how many people bought your product coming through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1.Email Tracking:

If you have ezine and you are keeping your subscription email links in different places like other ezines, websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine

subscribe@yourdomain.com?subject=ebook

First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can know from where you are getting more response.

**2.URL Tracking:

There are different ways to track your URLs.

You can keep your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can also upload a different page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with different URL like- www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-

http://www.logitpro.com/

http://perlonline.com/

This weblogger tells you exactly how many hits are taking by one webpage and referers.

So you can see how many hits are coming to your ‘/prod.html’ page and referers.

**3.Click Tracking Software:

Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can’t differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor.

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign’s ROI.

3. Tells the geographical distribution of the clicks.

This is useful when you want to know how many clicks coming from different countries. Like if you see ‘jp’ with ip address, you can know the visitor from Japan. But this is not possible in all cases.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This is a FREE Click tracking script that gives you all needed information. It comes with easy admin panel.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is ‘Alive’, don’t delete that page on your server.

If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while.If you delete that URL on your server people will get ‘404 page not found’ error and you will lose your potential visitor.

==>In email campaigns consider short URLs.Long URLs will break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time.Suppose you want to check the response and sales rate for two different types of sales letter and by giving free gifts with your product. Don’t test both at once. First check the sales page variable.If you don’t get good response then go to free gifts variable.

If you get good response to one of the sales pages, then use the free gifts method in different advertising campaign.

Good luck!!

Radhika Venkata – Subscribe to ‘EbookBiz Magazine’ which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

creative data networks
creative info online

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by: Julie Martin
You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple ? you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.

There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.

One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.

In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.

Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site.

Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio.

Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.

When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.

You don?t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.

We have covered just a couple of ways to effectively advertise your new or existing e-business. The best advice is to start wisely, plan your advertising budget accordingly and get the word out as effectively as possible.

Advertising Using PPC Search Engines
Buying your way to the top with Pay Per Click

Gain useful information about the topic of website traffic – please study the site. The times have come when proper info is truly within your reach, use this possibility.

ANALYZING EZINES

After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars.

Analyzing the ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worth the cost. However, there is an information gathering process that can help you to make better decisions.

AD FORMATTING

One important aspect is how ads are handled in the ezine itself. Where are the ads located in the ezine? Are they made visible by being placed directly between or at the start of the articles, or are they pushed all to the end of the ezine or published separately in an ad sheet?

How many ads are run in each issue? Are the headlines of the ads offset to attract attention, are the ads separated in some way from each other, or does the entire ad section look like one big chunk of text?

Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

Don’t be afraid to contact the editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.

Some marketing practices, such as automatically subscribing people that post to an FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results. Some stick around and read the ezine, but many don’t. The best subscribers are those that are completely volunteer opt in readers.

However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That’s why it is best to ask and make a judgment based on the answer you receive. This may take some practice and trial and error, but at least if you have the information you are giving yourself something to learn from. So, ask where, how, and what type of subscribers the ezine has. Ask how effectively they retain subscribers as well. That is a good indication of many subscribers are reading the ezine and viewing it as worthwhile.

FREE vs. PAID ADVERTISING

There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading the ezine and not just subscribed to put their ad in every week, it may be worth your time. If the ezine has passed all of you’re other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.

Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth the cost.

Let’s just review what you have gone through in selecting the ezines to advertise in.

1. Targeted Content that matches the product, service, or opportunity you are advertising. 2. Acceptable Potential Market based on the content of the ezine and what the ezine’s editor says about his or her subscriber’s interests. 3. Acceptable Ad Formatting and Placement in the Ezine. 4. Acceptable Subscriber Base as described by the way the ezine gets it’s subscribers and keeps them.

Now comes the kicker, ad cost. What’s a good price, and what isn’t?

Well, it just depends. That’s not what you wanted to hear, I know. You’d rather I provided a simple rule to go by that made all of your decisions for you. Sorry, but I don’t believe that is possible. It is a big subject, however, so we’d best save it for the final installment in this series.

Joe Bingham, Editor of the NetPlay Newsletters Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: http://www.netplaynewsletters.com Need To Publish Your Own Ezine? I’ll Write It For You and Show You How to Make It Successful!

Free Ezine Advertising On Steroids
General advertising and promotion

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When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn’t have a lot of extra cash laying around, and my mentality at the time was “Why would I pay for it, when I can get it for free”? So, I starting searching the internet for places that would accept an ad for my product for free. I was very happy to find literally thousands of sites willing to accept my ad.

As the weeks went by I worked hard and learned a lot. The phrase that comes to mind when I think back is, “you get what you pay for”. I was placing ads on the internet every free moment I got and was getting very little results. Not being one to quite, I figured I would move on to another form of advertising or figure out what I was doing wrong with the free advertising.

As soon as I placed my ad, I would go back and look at it. I expected my ad to be at the top of the list since I had just placed it. Much to my surprise, my ad was listed down the list a little way. I realized that at the very moment that I was placing my ad, others were doing the same. And as each person placed an ad, mine moved further down the list. In my infinite wisdom… I realized that potential visitors would probably not search past the first page before choosing a product.

So then I decided that I would go into that site and place my ad every few hours. This way I knew it would always stay close to the top of the page, and hopefully be viewed by a potential customer. How right I was!!! Eventually, I had my first customer and had made my first sale on the internet! What a feeling! I was ready to take the internet by storm…

The week ran into the weekend, and I continued in the same way with my free ad campaign…and no luck. Several weeks went by were I was getting visitors and making sales through the week, and none on the weekend. Are you seeing a pattern here? I sure did. I soon discovered through statistical data that I pulled up from a search engine that the internet traffic on the weekend is super low compared to the weekdays. I also learned that the internet traffic is at its peak around the noon hour in the US.

From that day forward, I didn’t waste my time advertising on the weekends. Instead, I would sit down around 11:00 a.m. every morning and run as many free ads as was humanly possible. I could just about plan each day at noon that I could get a potential customer, affiliate, sale.

I’m also a firm believer in the phrase “work smarter, not harder”. It didn’t take me long to figure out that I could utilize copy and paste and run the same ad in every category that it applied. I also used the back button on my browser a lot. Most of the time by using the back button, all my information was still there and I could just choose a different category.

It wasn’t long before I had several paying customers and was bringing in a small monthly income from my small internet business. I often try to teach this method to my members who cannot to pay for advertising to start out with…without much luck unfortunately. Many will not sacrifice their time to this extent, or they will run one ad on the internet and expect to get up the next morning and be a millionaire.

For those of you who don’t have the money to invest, you will HAVE to invest your TIME. How much is your time worth? Many are drawing 6-figure incomes from the internet within 2-5 years. The internet has made more millionaires from the average Joe than any other vessel in history. Is 2-5 years a hard pill to swallow? It shouldn’t be. How many of you are going to work your nine to five job for 40-50 years and have nothing to show for it?

Am I still running free ads? No, I’m not. I took my very first paycheck that I earned from free advertising and put it back into paid advertising. I can reach a vast number of customers with paid ads with no effort on my part at all. Instead, my time has been filled with teaching others to do as I have done, and building my own business day by day.

Not a day has gone by in the last year and a half where I have not built onto my business. I started out running free ads, then I moved on to paid ads, ppc’s, email lists, enzine ads, then I built and optimized my own website, got link partners, got listed with the search engines, etc…

If you want to turn your life around and live without any financial constraints, then the internet is the place to be. All it will take is patience, persistence and the will to succeed on your part.

Rebecca Gilbert has been an successful network marketer since July, 2002. Visit her at: http://www.101homebusiness.org Rebecca will show you step by step how to create a successful internet business of your own.

Advertising Using PPC Search Engines

There are many forms of advertising nowadays. There?s popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner.

Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser?s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.

Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine.

About the Author

President and CEO of Globaloo.com, niche market Business Opportunity search engine and directory.

Buying your way to the top with Pay Per Click

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If you’ve been looking for an easy way to increase your website’s revenue, Google AdSense may be your answer.

Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.

Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you’ll never have to worry about finding advertisers for your website again.

The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment.

The great thing about Google’s sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.

Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads.

As there have been many sites turned down, you’ll need to ensure your site meets Google’s criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies

They’re basically looking for quality sites offering content. The keywords here are “quality and content.” If your site is under construction, loaded with advertising and/or broken images and links, don’t even waste your time applying, as you won’t be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.

The more content pages you have, the more advertising revenue you can make. It’s really that simple. If you don’t have your own content, there is a wealth of content available on Internet completely free. Subscribe to any of the following article announcement groups to receive new article submissions each day:

Article Announce – All types of articles

AABusiness – Business oriented articles, including: Business, Ecommerce, Sales, Networking, Business Communication, Internet Marketing, Promotion, etc.

AAInternet – Internet oriented articles, including: Ebooks, Ezines, Search Engines, Web Design, Web Development, Web Sites, etc.

AAHome – Home and Family oriented articles, including: Parenting, Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.

AAHealth – Health and Fitness oriented articles, including both physical and emotional health.

AAGeneral – General Interest oriented articles.

With your subscription to any of the above groups, you’ll not only receive new article submissions delivered to your email, but you’ll also have access to the archives which contain thousands of quality articles.

Visit the following web address for further information: http://www.web-source.net/articlesub.htm

Once you’ve located articles that are relevant to your website, simply create a page for each. For example, if you find ten appropriate articles, you can create ten new content pages in which you can display Google AdWords ads. Not only will you be adding valuable content for your visitors, but you’ll also increase your website’s traffic and revenue. It’s a win-win deal no matter how you look at it.

Once your site has been approved, you simply select the style of ads you’d like to display and paste the code into your web pages where you’d like the ads to display.

Although all of the ads are text ads, there are currently four layout options to select from:

? Standard 468 x 60 banner format (displays up to 2 ads)

? Vertical 120 x 600 skyscraper ad (displays up to 4 ads)

? Horizontal 728 x 90 Leaderboard (displays up to 4 ads)

? 300 x 250 Inline rectangle (displays up to 4 ads)

Although all four ad styles can be effective, the “skyscraper” ads placed toward the top right side of your page or the “Leaderboard” ads placed at the top of the page generally will provide a higher click-through rate than the other two styles.

However, each page is different and will produce different results. For this reason, you may want to test your pages and display the style that produces the highest click- through rate.

Once you begin displaying the ads on your website, you can visit Google and log in to your account to see how the ads are performing. You can view the number of impressions, clicks, click-through rate and your earnings.

If you’re concerned about displaying ads that may compete with products or services you’re promoting, Google offers an option to filter out unwanted ads. In addition, you can display the ads along with any affiliate programs you may be promoting, as long as the ads don’t look like Google ads.

Google AdSense is the hottest advertising revenue program on the Internet. Isn’t it about time you got paid for your content?

Visit Google AdSense for further information:
https://www.google.com/adsense
About the author:

About the Author:

Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter – Give Your Ebooks the look and feel of a
REAL book. http://www.ebookstarter.comVisit Web-Source.net
to sign up for a complimentary subscription to Etips and
receive a copy of the acclaimed ebook, “Killer Internet
Marketing Strategies.” http://www.web-source.net

Niche Based Pay Per Click Advertising
Advertising Methods Market Research Questions

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