A decade ago, my self-esteem was pretty low, which of course is a really bad situation to be in. Just a few years later, though, and I have a personal training business that runs mean income in the six figures. I even have 15 trainers working for me, and it takes me less than an hour a day to do my business. Actually, it takes me MUCH less time than an hour.

Besides that, I have lots of coaching clients, more than I can handle, and an online fitness marketing strategy that does very well. In fact, my curriculum on that strategy sold out in six days.

Here’s what’s funny: I’m not really that bright, yet my businesses continue to explode and prosper, even in this somewhat uncertain economy.

What fitness marketing strategies did I follow to have this happen with a personal training and other businesses? I advertised on the Internet. A lot of online advertising doesn’t work; that’s true even though those people might call you every day and say that this or that service is absolutely the best (in fact, they’re lying). Still, a few things online continue to work for me consistently — and that has made me financially successful very quickly, which you can become, too.

The key to properly utilizing fitness marketing strategies for a personal training business or boot camp on the Internet is not what almost 100% of people would believe. In fact, if I were getting these results myself, I would believe it, either.

It’s pretty simple, though. Your target market finds you then you convert them into clients who pay you, and then watch the money roll in. Done right, it’s really pretty easy.

Here are a few fitness marketing strategies that can help you.

1. Get noticed on Google — that includes Google AdWords, Google Local, and Google organic.

With Google organic, your website should be big and it should have lots of pages that have been optimized for your keywords.

So let’s say, for example, that you run a personal training business or boot camps and you want to reach 10 cities; in that case, you optimize the page around each city’s name, with service phrases particular to you like “boot camps,” “personal training,” weight loss,” “fitness studio,” and so on. Use those keywords (or whatever keywords are particular to your business) with each of the locations you plan on hitting.

So let’s say, for example, that you are going to offer personal training weight loss programs, and fitness boot camps to 10 cities. That means you’ll need a minimum of 30 pages, each of them optimized with a particular phrase for that page, and want to 5% keyword density. You also put your keywords in the title tag and on the other’s pages on your site, with that keyword phrase pointing the way to that page.

Then, go get as many links as you can from other sites on the Internet related to your site’s topic, pointing to you, to those pages.

How do you get those pages? For the most part, you simply create “link bait” to provide high quality content to your site. If you’re listed in Yahoo and BOTW, this is going to help you, too.

How do you get to the top in Google AdWords? You create direct response ads that are in multiple groups come and you use your keywords for the phrase for each individual ad.

Use just “exact” and “phrase” keyword matches and don’t do broad match; this is something to be avoided, because it’s pretty worthless.

So-called “negative” keyword matches are great for things you don’t want to show up in your ads when queries are typed in. There should be lots of these, so keep a watch on them.

Only bid for top position, with positioning preferences.

Don’t use the “content network.”

Quality scores should be high, such that many pages are there, and they are optimized for the same phrases, with privacy and content policy links on landing pages.

Work on improving click through rates by split testing your ads and being your control. Google AdWords can be a great way to advertise your business, as long as you do so the right way. If you want to get to the top of Google Local, be close to the center of where you are as Google Maps defines it.

2. You need advertising direct response techniques that are solid, and one of the best ways to do this is to start with a headline that really gets the attention. Use “social proof” techniques like before and after pictures, and finish with a strong call to action.

3. Twitter is great, too, especially if you get a good following going. I haven’t done this for boot camps or my personal training business, but I have done for my blog and the results have been absolutely amazing — traffic coming from the Twitter feeds to posts have been really great with really high click through rates.

4. You can send high-quality content to your list on a regular basis. Make sure the high-quality content gets most of your attention, and you can also drive a pitch in nice and hard once in awhile for a great response. Pitched emails should be rare, though, with high-quality content e-mails much more frequent. Content emails can be short and send people right to a blog posts with just a little “teaser” to send them there.

5. Finally, come back to my blog on a regular basis and keep learning more about it. Fitness marketing strategies need to become part of your everyday business plan, for best success.

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Choosing an online marketing strategy involves a lot of factors some of which are personal and others that are economical. Ultimately however you want to choose the one that is the most effective for your particular circumstances when marketing on the internet. Today our discussion focuses on comparing the benefits between publishing content and/or using pay per click ads as a means to promote online.

Below let’s examine the benefits of these 2 promotional strategies and their marketing effectiveness online.

1) PPC:

Targeted

The traffic pay per click ads generate is highly targeted since the only people responding are those who are answering a specific ad you have posted.

Quick Response

An AdWords campaign solicits customer reactions that are nearly instantaneous from the time they view the ad. A typical campaign can be controlled to run at a specified time and even for a pre-determined amount of time. Any responses the ads may draw are therefore going to be within these time constraints.

Measurable

With the ability to assign both time and cost to your ads it is easy to measure your rate of return on investment and what is the best time to advertise.

Costs Money

Yes as we have already mentioned pay per click ads do cost money. For many this investment is well worth it due to the predictability of the type of traffic it attracts and how fast it can do so.

2) Publishing Content:

Economical

Publishing content is free of charge except for the time and effort you may invest. In this respect it is a very attractive alternative to PPC.

Longer Lasting

Content published online can be in circulation and generating you traffic for quite some time. The better your content the more likely it will circulate longer. Not bad for a one time up-front effort on your part.

Builds Credibility/Reputation

As your content circulates the greater the association with you it makes on readers. If what you publish is of value or use to readers your reputation will end up benefiting. As the frequency of your publications increases so will your credibility since readers will begin to view you as an authority figure on the subject or in the field.

Targeted

Similar to PPC circulating information about on the internet will attract readers only interested in what you are writing about. Assuming what you write about is also what you may be promoting the traffic you receive will be targeted.

When choosing an online marketing strategy it is best to select according to your skill set, budget and both short and long term business intentions. Our comparison of pay per click ads and publishing content above serve only to give you a better understanding of their relative marketing effectiveness. In the end the choice is yours as to which method may work best for you when marketing on the internet. And by the way there is nothing wrong with using a combination of both of these strategies either!

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Many folks believe that online marketing is the way forward for advertising, but there are numerous online marketing restrictions which everyone has to handle. While online advertising is both a good way to reach a big number of people and a pretty cheap form of advertising, being mindful of how it is restricted could help you hone in your internet marketing campaigns better and get you more business.

One of the largest limits on the web is folks have come to view it sort of like the television-they need to watch what they desire and nothing else. Exactly like people tend to get snacks or visit the lavatory during commercials, no one actually wants to pay attention to advertisements on the internet. This implies you have to be just about foxy in the way you publicize.

Some online marketing techniques lean on getting people to place links or graphics that connect to your internet site on their web sites. This link exchange works fairly good if you don’t mind having a part of your internet site dedicated to hosting reciprocal links. These other sites don’t want to link to you without you linking back, after all! The issue here is that a hardly any links or graphics do not look to bad, but when you get dozens of them, it can make your website look a little sloppy.

Another of these net marketing restrictions concerns search engines. The way these websites work is that they rank your website depending on how well it appears to meet the user’s query. It’s not an exact science, but it has to do with the words you have in your title, metadata, and in the text on your internet site itself.

You might have heard about keywords or about SEO, or search-engine-optimization. That is’s one of the most well liked hum words on the internet today, and everybody appears to desire their internet site optimized. Essentially, Search Engine Optimization is the exercise of utilizing key words a particular number of times on your website so that search engines will doggedly rank it extraordinarily high.

The constraint here is that publishing for search engines means you are not writing for the actual folk visiting your site. If your page is very heavy on keywords, it merely won’t read naturally and might not be that informative. Viewers have become more and more delicate to poorly done search-engine-optimized websites, and a lot click off the sites they find very keyword-heavy.

Another online limitation is that occasionally, folk simply will not join your email list. When in the store, you can often say something extra or give them additional info about what you’ll email to them, it may be difficult to really push your selling list on your website. On the other side, though, the folks that do join up to your email list online are sometimes shoppers who are very interested in what you have to offer and are going to purchase from you once more time.

These reservations are only a few issues you may run into when running your web marketing strategy, but they can all be overcome with a some work and creativeness. And, no matter how the internet marketing limitations appear, remember that your info is still reaching many people.

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The first thing we have to understand in marketing is, we learn to brand ourselves and gain the status of “expert” in our niche.

Learning everything in marketing will take considerable time. All we need to do is, take it one step at a time and do not get in a hurry. Getting in a hurry will only slow you down in the long run, by having to go back and relearning subjects you hurried through.

Well, I started receiving the SEO newsletters and I started learning about marketing my business. Google branding was only the tip of a huge iceberg. I started to studying the different marketing strategies as they came to me and in no particular order.

Article marketing kept popping up as a great strategy to build a home based business. I didn’t understand how to make the strategy work for me, so I began to read and study the subject.

When it comes to your home based business, article marketing should be your best ally. This form of marketing will bring your site the traffic you need to be successful in your home based business. The foundation of this kind of marketing is fairly simple, ounce you learn the basics. All you do is write articles that relate to the products and services that you offer through your home based business. You then submit these articles to online article directories. For the best results, you will want to stick with informative content in your articles. Do not try any hard selling tactics within your article. Just make sure you include a link to your site at the end.

The article marketing that you use will drive traffic to your home based business site in a few ways. The first way is with the search engines. Everyone knows how intricate the system is when it comes to obtaining a high ranking on Google, Bing, MSN, and Yahoo. Well, one of the factors that establishes this high ranking is the number of backlinks your site has. This is why it is important to include your site’s link at the bottom of every article. These turn into backlinks, which is a plus for you and your home based business. You don’t even have to ask another person to link to your site.

The other reason why article marketing drives traffic to your site is because people will read your articles. They go to these directories for information because they know the articles are written by experts in the specific niches. They will find your article through a simple keyword search. After reading your informative article, they will click on your link to learn more. There you have it. You have traffic. Because you are in business for yourself, you have to take it into your own hands to promote your business.

The great thing about article marketing is that it does not even cost you one red cent, only a little of your time. You can write the articles yourself and put them on free article directory sites. It will not even take you that long to write the articles because you want to keep the articles fairly short, between 600 to 800 words works great. This is because people are not looking to read a novel when they go to these directories. Focusing on gaining more traffic to your site is a great way to ensure success in your home based business. People need to see what you are doing and what you are selling.

Implementing theses few strategies will result in thousands of backlinks in a very short time. Be persistent in submitting your article on a regular bases, in doing so, you will build backlinks on a regular, consistence bases.
By implementing the strategies outlined in this article, I have built over 2000 backlinks in a few short months. Article marketing works! Remember, effort equals reward. For more information on article marketing and search engine optimization, visit: http://danatkinsbiz.com

Hello, my name is Dan Atkins,
I was born and raised in California, along with my wife, we were borne in the same town. We have three daughters. I have worked from home for the last four years.
I have an online business blog, and Squidoo lens. I enjoy Internet marketing and helping others to be successful in business. My blog is for online marketing and home based business success training.

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Do you want to learn how to get free Internet traffic?

If you have a new website the first thing you want to do is gain more traffic. Without traffic you have no visitors, without visitors you have no sales, without sales you have no income. There are so many ways to gain free traffic on the Internet. I want to give you five ways to instantly attract more visitors to your website.

1. Article marketing. The first way to get free traffic is to write a great quality article. In that article talk about your niche product or service. It is best to give tips, or general how-to information. Create content that attracts visitors back to your website every day. If you can create 2 to 3 articles per day this will attract a ton of free traffic to your website.

2. Video marketing. If you haven’t noticed YouTube is the biggest video sharing website on the Internet. This site allows you to upload your own homemade videos and then add a link in the description back to your website. What I like to do is take the article that I wrote and creative a video out of it. I like to use software called Camtasia. The software will make a video out of your computer screen. Take your article and create a PowerPoint presentation. Then use your video software, show the presentation, and record what is on your screen. This gives you a nice quality video that you can upload to YouTube, and will give you lots of free traffic.

3. Blogging. If you have your own blog great, you can add your articles to your blog. If you don’t have a blog, go to WordPress.com, and create a free blogging account. WordPress is a great software for organizing a website’s content. As you post your articles people will be able to comment on your article. As more and more people read your blog and comment this will drive more traffic to your website.

4. Driving traffic through ad swaps. Ad swaps are a great way to advertise your website through the help of others. You form a partnership with another website owners. Both of you will promote each other’s product. This will drive a lots of free targeted traffic back to your website.

5. Giveaway your product. Take your articles and create an e-book than give it away on your website. But in return for giving away your e-book you collect an e-mail address. Once you’ve collected the email you can now send out autoreponder messages every week with new content. And each week you will be able to promote any new product that you create. This builds you a big e-mail list of people interested in your product.

These are five great ways to instantly attract more free traffic to your website. And your next step is to learn how to make big money from your website traffic.

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